Dan Ariely
Behavioral Economist, Author
About the speaker
Dan Ariely, Duke Professor of Psychology & Behavioral Economics, studies the hidden forces influencing our irrational behavior. Through amusing and informative experiments, he helps people understand why they fail to act in their own best interest. He is the New York Times bestselling author of Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty.
